While many people claimed that $15 was too much for a map pack, the DLC was purchased by the millions. Activision knows how to profit from the secondary and even tertiary content that gamers are keen to access, and the just-announced Call of Duty Elite is the newest weapon in the war for higher stock value. The concept is interesting: Elite is an interactive strategy guide that's constantly updated with your stats and playing habits, along with a full suite of social networking functions.
Activision has been adamant that the company will never charge for multiplayer play, but it has found a way to charge for multiplayer data.
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