Sunday, June 12, 2011

Cafepress IPO Filing Gives A Glimpse At A Crowdsourced Business Model

Another day, another tech company is filing for a public offering. This time it's Cafepress, which allows users to design, buy and sell merchandise such as t-shirts, hats, bags, mugs, bumper stickers and more. The company just filed its S-1 today, and aims to raise as much as $80 million in an IPO. Cafepress, which launched in 1999, essentially crowdsources designs from its community and allows users to sell these designs on products. Users can customize and design their own stickers, coffee mugs, and other tchotchkes and Cafepress will they manufacture them for you on a one off basis. In 2010, Cafepress had 2 million customers, 2.7 million orders, with the average order size around $47. The site currently has 325 million unique products offered for sale.

LeAnn Rimes Adrianne Curry Jennifer Gimenez Katie Cassidy Estella Warren

No comments:

Post a Comment