Editor's Note: This guest post was written by Jason Spero, the head of mobile ads for the Americas at Google. Spero joined Google in May 2010 as part of the acquisition of AdMob where he was vice president and general manager of North America responsible for strategy and operations. Mobile is finally delivering on its promise. All the technology is in place and consumers are engaging in droves, on smartphones in particular. However, many businesses still aren?t hearing the call. Most have not yet meaningfully engaged with mobile consumers and adapted their strategies to capitalize on the mobile opportunity. But, it?s still not too late to be early to mobile. Here are five simple steps that businesses should take ?today?to build the foundation of their mobile marketing and commerce strategy. 
Selita Ebanks Michael Michele Marisa Tomei Shannyn Sossamon Rachael Leigh Cook
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