Activision Blizzard is enjoying an amazing holiday season. Not only has Call of Duty: Black Ops been an amazing success, the company has now announced that the newest expansion for World of Warcraft has broken all PC game sales records, selling 3.3 million copies in the first 24 hours. This broke the previous sales record of 2.8 million units sold in a day... which was held by Wrath of the Lich King.
What's fascinating about these expansions is that, even though the product is digital, sales and excitement were huge at brick-and-mortar stores, with gamers lining up hours before launch to get their copy. "World of Warcraft: Cataclysm delivered even bigger day-one sales than we experienced with StarCraft II: Wings of Liberty in July," said Bob McKenzie, senior vice president of merchandising at GameStop, "making this a record year for Blizzard Entertainment at GameStop."
The game went on sale at midnight at over 10,000 locations around the world, and the game launched in he United States, Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand on December 7, and became available in Korea and the regions of Taiwan, Hong Kong, and Macau on December 9. That's quite the launch, and the game now has a population of over 12 million players. World of Warcraft is barely a game anymore, as it has become something of an institution.
Our own Casey Johnston is cranking away at the review, but I have a feeling that most of our readers who play the game have already bought the expansion. By the looks of these sales figures, you'll have plenty of company on the servers.
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